The cult of travelling.

Outside the capital cities most radio listeners rely on the output of commercial radio stations networking most of their product into small regional areas with limited input and some local advertising.As for the public radio system there is generally a local radio component, partially networked from the capital city or an output from a single source networked from a capital city.

I recently was travelling through the countryside and noticed something interesting which I have never been able to reconcile in all my years in broadcasting – it seems that a network that purely broadcasts out of a capital city but is then networked to the country areas becomes less and less relevant in proportion to the distance from the source.Thus there is this sound that is so insular towards the urban areas that it merely reflects the wishes and desires of urban centres without any due consideration to the rest of the country(side). On top of this there is almost always a rural component, but these too tend to be monitored and editorialized from the urban center. So there is a slightly introverted snobbishness in the output, which I know , having been a broadcaster is implicit rather than being a completely overtly structured form of antagonism in the content…

So, how do you achieve a type of reconciliation between the urban editorial and the rural need. It comes from the awareness that as a local broadcaster there is always a fine line between local unnecessary stories and also the need to constantly impose the national story in your broadcast. which ever way you go this may be seen as too or not insular. Perhaps one day we may all be able to input into the rural broadcast equally…but not now, because all is driven from the center, whether it be commercial or public


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